The Business of Pet Portraits

Learn how to run a successful pet portrait business—even if you’re not “business-minded”

“After 9 years of learning through trial and error, I’m finally sharing everything I know about running a successful pet portrait business—so you don’t have to figure it out the hard way!”

You Don’t Need These to Succeed:

❌ A Business Background

❌ Social Media Fame

❌ Fancy Art Supplies

❌ Years of Experience

❌ A Huge Portfolio

❌ A Complex Website

❌ A Full-Time Commitment

❌ Luck

What’s Included in The Business of Pet Portraits Course?

✔ Step-by-Step Guidance – Every lesson is broken down into clear, easy-to-follow steps, so you’ll never feel lost.

✔ Pricing & Commission Structures – Learn exactly how to price your work with confidence—without undercharging or second-guessing yourself.

✔ The Art of Client Communication – Scripts, templates, and guidance to handle inquiries, revisions, and difficult clients with ease.

✔ Managing Your Workflow – From waitlists to deadlines, learn how to stay organized so you never feel overwhelmed.

✔ Taking the Perfect Reference Photo – How to guide clients in sending great photos (or take your own) for the best results.

✔ Streamlining Your Process – Time-saving strategies so you can focus on creating, not chasing down payments or stressing over admin work.

💡 [BONUS] My Commission Checklist – A simple, step-by-step guide to make every order run smoothly.

💡 [BONUS] My Social Media Content Plan – A guide to sharing your work online without spending hours figuring out what to post.

💡 [BONUS] Pet Portrait Business Plan Workbook – Map out your goals, pricing, client process, and strategy with this fill-in-the-blank workbook designed to help you build a business that works for you.

💡 [BONUS] PR & Media Workbook – Learn how to get featured in blogs, magazines, and press—with practical prompts, templates, and outreach ideas to boost your visibility and credibility.

£2000 £300

What artists are saying about me:

  • "My first mentoring session with Sema was incredibly helpful. Sema provided me with invaluable insights and advice for me to move my business forward. She went through all the areas I wanted to gain deeper information and guidance on, provided constructive feedback on my website, socials, and current ways of working, which I have found really useful. I left the session feeling motivated and confident to put ideas into actions."

    Katie Griffin

  • “I would highly recommend booking a mentoring session with Sema. I've received so much value from her book and her other content, that I wasn't sure how much I would get out of the meeting. I was honestly surprised at how jam-packed the hour-long session was with useful relevant guidance. My favorite part about the session was when we went over my website. Having an artist who understands the customer experience giving me feedback was invaluable. I got so much practical advice I can use in my business right away. Thank you Sema! “

    Noa Kritzer

  • “I had a mentoring session with Sema yesterday and I came away from it feeling very positive and hopeful for my artistic career. When making a booking, you are asked which subjects you’d like to talk about in preparation for your session. Sema had looked at my work, my website and my Instagram and was ready to give me feedback! At the end of your session she emails you over her notes to work from. I’ve got plenty to work on and improve, with a few tips and tricks to try out too! Sema’s guidance has given me a confidence boost and I recommend anyone who feels they need a helping hand, or perhaps a fresh set of eyes to look over your art and socials, to get booked in with a mentoring session. You will not regret it!”

    Shanddon Blunden

  • "I would highly recommend a mentoring session with Sema. She has so much knowledge to share. I appreciated Sema's advice, encouragement and action steps to improve my business. Sema is clear and concise with her suggestions. I loved the printable pdf with all of the action points required to improve my business. Got off the call from Sema feeling positive about what direction I am heading with my art business. Thank you so much."

    Rachel Frost

  • "The coaching with Sema was super interesting! I thought an hour would be short to discuss everything, but everything I had questions about was covered. It's amazing how much info Sema gives you in one hour:D The tips Sema gives were very valuable and practical. After the conversation, Sema sent a report with all the action points. I can get started right away:)"

    Annelies Van Laeken

  • "I recently had a mentoring session with Sema and it was fantastic! She was so friendly and insightful and provided me with a wealth of advice. As someone who overthinks it was great to receive her concise constructive criticism for my website and social media pages; it has given me specific tasks that I can implement both immediately and over time."

    Lucy Webster

  • "The mentoring session with Sema was priceless! Sema came to the session well prepared after reviewing my social media and my online prints shop in advance. We covered many topics within this one-hour session and all my questions were answered ... I feel much more confident now in my journey towards a successful art career and I highly recommend for artists to book a mentoring session with Sema."

    Miri Leshem-Pelly

  • "My conversation with Sema was priceless. ... She drew my attention to a small, valuable tree that I had pruned incorrectly and gave me tips on how to speed up its growth. Sema has prepared in detail for our conversation and made specific suggestions for my product, pricing and promotion, among other things. I would recommend her mentoring to any artist who wants to take their work to the next level."

    Corinna Johnson

  • "I was confused about how to sell my artwork and how to develop an overarching plan to run my own business as an artist. Sema immediately gave me a solid, practical plan. Sema answered all the questions I had and guided me as I was blind as to how to start selling and marketing my artwork. I highly recommend Sema’s thoughtful, experienced and articulate approach. One hour with her was worth more than the three (3) business coaches put together, and the 20-30 hours of business workshops and courses I have taken over the course of 2 years. I am so grateful to Sema for her invaluable advice. I only wish I had spoken to her a couple of years ago."

    Cristina M. Komaroff

  • "This coaching call is one of the best values I have paid for in the 3 years I've been receiving coaching and mentoring. I belong to a LOT of groups for coaching, but this 1 on 1 was worth every penny, and is what I have been looking for. The actionable steps on the PDF notes Sema sends are amazing! Sema really puts effort and thought into reviewing your issues and work before the call. She addressed my issues thoroughly. After I implement some of the steps mentioned, I wouldn't hesitate to book a follow up session. Do it!"

    Jennifer Lucas

  • "Sema was amazing! I felt a bit lost with my art and Sema really helped and guided me in the right direction with her top knowledge of the art industry. 100% recommend if you are wanting to take your art business to the next level"

    Dean Douglas

Hello Friend!

I’m Sema Martin.

I’m an artist, mum, author, color pencil artist, and creative entrepreneur with a passion for pet portraits.

From NASA Engineer to award-winning artist, I have created over 300 stunning pet portraits for clients all around the world and now I want to share my years of knowledge with all artists that want it! My goal, to erase the stereotype of the starving artist! We can make money doing what we love and I really want to show you how!

-Collaborations-

STABILO

•

ARTEZA

•

Colored Pencil Magazine

•

The Best of Drawing

•

Artists & Illustrators

•

DERWENT

•

Color Magazine

•

STABILO • ARTEZA • Colored Pencil Magazine • The Best of Drawing • Artists & Illustrators • DERWENT • Color Magazine •

FAQs

  • The entire course is online meaning you are able to watch it it whenever and wherever suits you best. There is no beginning or finish date and they’re completely self-paced so that you can stop, start and pause each lesson to fit around your own schedule.

  • The course is designed to accommodate all skill levels, from beginners to experienced artists. Whether you're just starting out or looking to refine your business knowledge, our comprehensive curriculum has something for everyone.

  • Yes – all the courses are available internationally. Please note, all the courses are taught in English.

  • All you'll need is access to a computer or tablet and an internet connection. If you prefer working with hard copies, a printer will come in handy for printing out any workbooks and worksheets. Below each video lesson you’ll find the link to download the corresponding workbook pages.

  • The course is self-paced, allowing you to progress through the modules at your own speed. While some students may complete the course in a few weeks, others may take longer to absorb the material and practice their skills. Ultimately, the timeline is flexible and tailored to your individual learning style and schedule.

  • This course is all about the business side of pet portraits. While we'll touch on basic studio setups and equipment you might need to kickstart your journey, please note that there are no pet portrait tutorials included. We're here to equip you with the knowledge and strategies to thrive in the business aspect of the pet portrait world.

  • Yes, upon successful completion of the course requirements, you'll receive a certificate of completion to showcase your newfound expertise in art business. This certificate can be a valuable asset for your portfolio and professional credentials.

  • We're here to help! Our dedicated support team is available to assist you with any questions or concerns you may have throughout your learning journey. Whether you need technical assistance or guidance on course content, we're committed to providing the support you need to succeed.

  • Yes, after purchasing a course, you’ll have unlimited access to it for as long as you like – across all of your devices. once you've completed the course, you can revisit the modules at any time to reinforce your learning, review techniques, or brush up on specific topics as needed.

The Business of Pet Portraits